Smirque is a joy-engineering company built on the belief that happiness isn't something you wait for — it's something you design. Founded by Sherika Jones, an entrepreneur with a background in data engineering, tech education, and public administration, we create products and services that bring intentional levity into everyday life, especially in moments that feel heavy or stressful. We believe finding humor and lightness isn't naive, it's wisdom.

What makes us unique is that most brands treat humor and seriousness as opposites. We treat them as partners, orchestrating moments of levity without losing sight of real substance and impact. We're witty and warm, not corporate. Our mission is to serve individuals and families wanting smarter ways to plan meals, businesses and organizations seeking accessible AI education, and people who appreciate clever, feel-good humor in the products they buy.